I was invited to the Official Launch of Iora's 1st Flagship Store in Malaysia
Iora 
Iora 1st
Flagship Store in Malaysia
Iora Store in
One Utama Shopping Complex 
Window
Display 
Accessories
available in Iora
Left – Right: Mr Partick So,
Ms Jacqueline Ng, Ms Julia Kong, Mr Ryan Lim, Ms Chan Ai Ping
Left – Right:
Mr Michael Poh, Ms Tammy, Mr Ryan Lai and Ms Yuki Suck
Iora’s Summer
09 Collection Preview 
Iora’s Summer
09 Collection Preview 
Iora’s Summer
09 Collection Preview 
Iora’s Summer
09 Collection Preview VIDEO
Bernie Chan
and Ms Jayne Koh (Managing Director of Sora Sdn Bhd) introducing Iora 
Ribbon Cutting
Ceremony
Left – Right:
Ms Eva Tan (Chairman of Sora Sdn Bhd), Ms Jayne Koh and Ms Yuki Suck
(Operations Director of Sora Sdn Bhd)
Official Launch
of Iora’s 1st Flagship Store in Malaysia Following are Iora’s Summer
Collection Fashion Show：
Ms Jayne Koh,
Ms Eva Tan, Ms Yuki Suck and Ms Bernie Chan together with the models
Andykho - event photographer (ps: he is really cute!!)FOR YOUR MORE INFOMATION : )
Kuala Lumpur, 28 May 2009 - Iora, an established Singapore ladies fashion retailer unveiled its 1st flagship store at 1 Utama Shopping Centre. Iora’s success in the Malaysia market began with the first shop-in-shop counter at Isetan, The Gardens in September 2007. Very quickly, 3 other counters at Isetan KLCC, Isetan Lot 10 and Parkson Pavilion followed.
“With the success of our shop-in-shop counters, we are confident that there is a market for affordable, quality fashion apparel in Kuala Lumpur. We also believe that with a flagship store at 1 Utama Shopping Centre, we will be able to serve a bigger community and provide a refreshing experience to our value-conscious consumers.” said Ms Jayne Koh, Managing Director of SORA Fashion Pte Ltd.
At Iora, at least 80 new styles would be injected into the stores every month. This means that customers would find something new every week. Complementary products such as accessories, belts and bags are available to complete the customers’ wardrobes. Trained sales associates provided personalized advices so that customers could match the new items to their existing wardrobes.
Research and development processes are of utmost importance. Iora’s Singapore based designers researched on the latest fashion influences, fabric trends and colours so that customers enjoy donning on the most up-to-date apparels. Direct control over factories was ensured to maintain high quality standards. To provide the best prices, production process was closely monitored to ensure minimal wastage.
“Given our strict control over the design & development processes, it is crucial that Iora works with the right partners for good presentations. Tenants’ mix also is considered to play an important element in our selection of shopping malls. We are glad to have made 1 Utama Shopping Centre our choice for our very 1st standalone store which makes us feel we are part of a big family,” commented Ms Koh.
Miss Bernie Chan, one of Malaysia’s most successful models and veteran host, was host for the event, adding a glamour touch to the launch party. Two other Singapore partners, along with Ms Jayne Koh, officiated the opening. During the launch, Iora showcased its latest Summer ‘09 Collection with the models mingling amongst the guests, thus presenting the collection, up close and personal.
This Summer, Iora’s color palette would be dominated by Sparkling Lime, Supple Lavender and Romantic Rosé, complimented with enduring Naturals. Choice of fabrics remained faithful to cozy cotton, sheer chiffons and textured twills, which suited the Asian climate. Soft feminine ruffles, frills, belted details and constructed dresses were considered as important details this season, hence creating an impression of energetic confidence with a touch of feminine elegance.
With this brilliant start, Iora made plans for further expansion in Malaysia. “We see this flagship store as a step forward to further expansion in Malaysia. Our 1st Penang store at Gurney Plaza is slated to open in July 2009 and our representative office will be set up in Kuala Lumpur to manage our stores in Malaysia,” said Ms Koh.
With the opening of Iora’s flagship store at 1 Utama Shopping Centre and the Penang store in July 2009, there would be a total of six Iora stores in Malaysia.
About Iora
Iora, an established Singapore ladies fashion retailer, was founded in 1998. To date, Iora has 10 stores in Singapore and 14 franchise stores in Philippines and Brunei. By July 2009 with the addition of a new store at Penang’s Gurney Plaza, Iora will have 6 stores in Malaysia. This brings the total number of stores in South-east Asia to 30.
Design Direction
With constant research over various countries in Europe and Asia, Iora’s design team in Singapore generates more than 80 new styles into the stores every month to give the customers a refreshed experience each time they visit Iora. Iora offers a wide selection of quality apparels at affordable prices for the fashion conscious and young executives. This R&D process is meticulously carried out to ensure that each piece of garment not only follows the latest trend but also fulfils the customers’ needs for quality.
To create highly versatile fashion pieces focusing contemporary and urban inspirations remains the persistence of Iora’s design team, where each garment has a role to play, a personality to interpret. This Summer, our color palette is dominated by Sparkling Lime, Supple Lavender and Romantic Rosé, well complimented with enduring Naturals. Choice of fabrics remains faithful to cozy cotton, sheer chiffons and textured twills, which suit the Asian climate. Soft feminine ruffles, frills, belted details and constructed dresses are considered as important details this season, hence creating an impression of energetic confidence with a touch of feminine elegance.
What Makes IORA Special
With direct training from Iora’s design team, our friendly sales associates ensure that customers get value added services by providing styling advices on ways to mix and match the new pieces to their existing wardrobes, complete with complementary accessories such as necklaces, bags and belts. Iora continues the aim to increase customers’ convenience by becoming a one-stop fashion retailer. To do its part for the global go green movement, Iora has kicked off its own “Iora Go Green” campaign in Singapore on 8 May 2009. Customers are encouraged bring their own shopping bags and they will get to enjoy S$0.50 savings per bag. In just 5 days, 428 bags were saved.
Iora has 10 stores in Singapore, 14 franchise stores in Philipines and Brunei, and 6 stores in Malaysia. You can get them at:
1 Utama Shopping Centre Lot F215 First Floor
Tel: 03-7725 9636
Gurney Plaza, Penang (Opening in July 2009)
Isetan , The Gardens Mid Valley City Level 1
Tel: 03-2287 9363
Isetan, KLCC Concourse Floor
Tel: 03-2163 2578
Isetan, Lot 10 Shopping Centre
Tel: 03-2143 0491
Parkson, Pavilion Level 4
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